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29 July 2025

Six Years of Portonovi - Redefining Luxury on the Adriatic

Since its opening in 2019, Portonovi has not only redefined luxury living on the Adriatic but has also firmly positioned itself as a year-round lifestyle destination. Set in the UNESCO-protected Boka Bay, the resort has become a symbol of elegance, comfort, and sophistication, welcoming homeowners, global travelers, and curious visitors to enjoy Montenegro 365 days a year.

What started as a bold vision has, in just six years, evolved into one of the Mediterranean’s most prestigious destinations, bringing new life to Herceg Novi and setting benchmarks in the regional real estate and hospitality markets. With its prime coastal location, world-class marina, exclusive residences, and curated lifestyle offer, Portonovi stands today as a shining example of how vision and dedication can create a must-experience destination.

Over the past year, the resort has continued to grow and thrive. Portonovi Marina was awarded the prestigious title of Best International Marina 2024 by TYHA (The Yacht Harbour Association), a reflection of its uncompromising quality and superior service. This recognition was accompanied by two major accreditations - Clean Marina and Superyacht Ready, also by TYHA, affirming the resort’s commitment to sustainability and its capability to welcome vessels of the highest caliber.

Further strengthening its position as a key hub on the Adriatic, Portonovi has been officially approved to operate as a port open to international passenger traffic, now able to accommodate mini passenger ships up to 140 meters in length and 200 guests.

The resort’s vibrant retail village continues to evolve, welcoming new luxury names to its portfolio. Among the latest additions are Lardaux, a boutique jewelry destination known for carefully selected brands, and Home of Cashmere and Silk, which brings the finest materials and refined fashion to Portonovi’s sophisticated clientele. Several more retail units are soon to open, expanding an already diverse high-end shopping experience.

Dining at Portonovi remains an experience in itself. Whether it’s savoring Mediterranean-Asian flavors at Rockfish, enjoying the fusion dishes at NOA, indulging in the vibrant buffet at Perla Square, enjoying local cuisine at Malo ribarsko selo, experiencing a modern interpretation of Middle Eastern cuisine at Square Restaurant, or enjoying vibrant atmosphere at Maison Du Monde, Portonovi’s culinary landscape offers something for everyone. Unbeatable coffee tastes await at Kafeterija.

Portonovi offers a premium shopping experience with its thoughtful selection of boutiques offering everything from resort wear and casual elegance to fine accessories and eyewear. Stores like Olympus, Tyche, Prego Fashion, MC2 Saint Barth, and Home of Cashmere & Silk feature a mix of international and regional brands, while Novi Monokl offers well-known designer eyewear. Whether browsing for everyday essentials or something special, visitors can enjoy a pleasant and stylish shopping experience at their own pace.

The festive season brought a magical atmosphere to Portonovi, with holiday events that welcomed guests from across the region and beyond. Now, in the heart of summer, the resort is buzzing with concerts, sports events and competitions, and kids’ events, making Portonovi a dynamic summer destination for the entire family.

But Portonovi is more than just a seasonal escape. It’s a community with an elevated, balanced lifestyle. Residents and guests enjoy access to a full range of services and amenities: luxury real estate, the world-renowned Chenot Espace wellness center, premium boutiques, cafes, salons, and everyday conveniences. The resort is designed to support every aspect of modern life - whether you're here for a weekend, a season, or year-round.

As Portonovi celebrates six years of excellence, it continues to look forward with new, exciting plans and an unwavering commitment to providing the best of the Adriatic. Whether arriving by land or sea, for leisure or lifestyle, one thing is certain: Portonovi is the destination where unforgettable memories are created, every single day of the year.